Celebrating its 29th year this year, The Jimmy Fund brought to Boston 3 days worth of the finest ice-cream and gelato to over 500,000 ice-cream lovers from all over the nation. What's better is that while doing so, it also raised MILLIONS of dollars for cancer research and patient care.
They must have done something right. What could they be?
Not going to lie, I truly enjoyed inhaling the amazing ice-cream on that hot summer day. But what's more fruitful for me was reading about the Jimmy Fund campaign, missions, and execution, and here are a few things I made note of.
Kids Kids Kids
In a PR sense, kids are the best image a non-profit can use. Who can turn down kids? Its mission statement is crafted perfectly. Here, it has included kids, a local angle with the Dana-Farber Cancer Institute, AND a save-the-world motive.
The Jimmy Fund aims to "fight against cancer in children and adults at Boston's Dana-Farber Cancer Institute, helping to raise the chances of survival for cancer patients around the world."
Even its logo is a cute kid's face, how can you resist that.
The irresistible - ICE-CREAM!
WHO DOESN'T LOVE ICE-CREAM? Just seeing this ice-cream hub in the middle of the city on a hot summer day makes you want to have a scoop. People who have done the research in advance knows that the event will bring all their favorite ice-cream brands such as Ben & Jerry's, Ciao bella, Dryers and many more. What's better is that it's all you can eat, all day.
Even though there are 1 out of 10 individuals in the United States who are Lactose intolerant, I can bet many of them still eat ice-cream once in a while.
(**EDIT** As a helpful commenter pointed out, there were also dairy free options! Lactose intolerant problem all gone.)
The Ice-Cream Social
The Scooper-bowl, as evident by its name, is much more than just a food convention type of event. It has become a social event that families, schools, companies, go to. Friends go to compete how many scoops they can eat, or just enjoy a hot summer day together. Since Boston doesn't have many carnivals, this outdoor event almost serves as one with live bands performing, yummy food, free water, and CROWDS.