Monday, September 26, 2011

How to Prepare Yourself to be a #Social #Strategist from #College

As Social Media is a rising platform for marketing, it is also an increasingly popular career path for many graduating students, but what does it take to become a social strategist and how can you prepare early?

Information from an interesting infographic by Valtier Creative:

Here are some things to look out for as you begin/ finish up your college career:

1. What major should I be?
- 46% of Social Strategists hold a Communication and 40% hold Marketing degrees.
- 58% of existing Social Strategists say that what makes them successful is that they are multi-disciplinary and can wear many hats. i.e. it could be a good idea for a Liberal Arts education.
Take your pick.

2. Be familiar with your numbers, and argue it with a story
- One of the most important aspect in becoming a good social strategist is the skill in measuring and reporting ROI (as well as producing them of course.) 

What to do in college:
So some great courses to take if they aren't already in your requirement list, are statistics, introduction to business management, etc. They will also help you get used to very basic but useful tools like excel.

Other courses such as Logic and Reasoning (philosophy), or creative writing will help you make better reports + proposals!

3. Work on your leadership and social skills
- To be a social strategist, you must be able to manage a team, work with agencies, external/internal stakeholders, as well as be able to teach others via workshops and training. 

What to do in college:
Get some experience via student groups, or start your own business while you're in college! (Or take classes like Organizational Behavior, or intro to public relations/corporate relations!)


1 comment:

  1. Great post! very helpful.I am a social media enthusiast and just by reading this post i have come up with new ideas and i now have a better understanding of what the career path entails.

    Thanks Mazy!