5 Reasons Why Klout Perks Is a Great Marketing Tool

For those of you who've been here before, you'd recall my doubts and bashing (just a little) of this new social media metric system. But now I am reassured and actually finding myself quite happy with Klout.

Everyone loves to know how well they're doing quantified; whether it be a grade on an exam, business revenue reports, and more, people like to see the results and changes from their efforts. Many may not agree that social media, due to its "social" aspect, should be quantified, as it can never be properly quantified; however, just as psychology or sociology can be quantified through both qualitative and quantitative data, so can social media! You may say that there are a thousand variables and aspects to be taken account of and still it wouldn't be accurate... that's the same as psychology or psychiatry! (Or natural sciences for that matter... but we will not dive into the philosophy of "how we know what we know" right now.)

PERKS!
One of the super cool things happen to be Klout Perks. It is so far the most innovative and effective marketing tool I've seen this year. Here's why:

1. It puts the list of specific target audience straight in your palms
- Since it ranks users in terms of influential scores, topics of influence, social style and etc., Klout can pull up the very specific audience your company wants to target. It gives you how influential an individual is, the topics they are influential about, where they live, and many more. Whether it be mommy bloggers in the field of Food who are influential about #restaurants or #vegan, or students studying in the Boston area influential about #basketball, you name it, they can pull up a list for you.

2. Free Stuff
- Who doesn't like free stuff? Enough said.

3. Not only free, but COOL free stuff.

The Klout perks give out a variety of free things (and events!) ranging from free movie premiers, HP laptops, popchips and a bunch of cool things people would want to get for free!

4. They help cultivate EVANGELISTS!
- Since they help companies give free stuff out to the RIGHT people who are interested, they help companies empower evangelists. For example, a mommy blogger who has been given a free premier to KungFu Panda 2 would be ecstatic! She would bring her family, perhaps her friends' families, enjoy her time here, and tweet about it!

5. Brings themselves business
- Because it has cool free stuff, it helps attract more users = more companies to partner with = more free stuff = the awesome self-sustaining vicious cycle!


Any other reasons why you think Klout Perks are super cool? Do let me know :).

3 reasons why the Jimmy Fund ScooperBowl is failureproof

Celebrating its 29th year this year, The Jimmy Fund brought to Boston 3 days worth of the finest ice-cream and gelato to over 500,000 ice-cream lovers from all over the nation. What's better is that while doing so, it also raised MILLIONS of dollars for cancer research and patient care.


They must have done something right. What could they be?

Not going to lie, I truly enjoyed inhaling the amazing ice-cream on that hot summer day. But what's more fruitful for me was reading about the Jimmy Fund campaign, missions, and execution, and here are a few things I made note of.

Kids Kids Kids
In a PR sense, kids are the best image a non-profit can use. Who can turn down kids? Its mission statement is crafted perfectly. Here, it has included kids, a local angle with the Dana-Farber Cancer Institute, AND a save-the-world motive.

The Jimmy Fund aims to "fight against cancer in children and adults at Boston's Dana-Farber Cancer Institute, helping to raise the chances of survival for cancer patients around the world."

Even its logo is a cute kid's face, how can you resist that.

The irresistible - ICE-CREAM!
WHO DOESN'T LOVE ICE-CREAM? Just seeing this ice-cream hub in the middle of the city on a hot summer day makes you want to have a scoop. People who have done the research in advance knows that the event will bring all their favorite ice-cream brands such as Ben & Jerry's, Ciao bella, Dryers and many more. What's better is that it's all you can eat, all day.

Even though there are 1 out of 10 individuals in the United States who are Lactose intolerant, I can bet many of them still eat ice-cream once in a while.

(**EDIT** As a helpful commenter pointed out, there were also dairy free options! Lactose intolerant problem all gone.)

The Ice-Cream Social
The Scooper-bowl, as evident by its name, is much more than just a food convention type of event. It has become a social event that families, schools, companies, go to. Friends go to compete how many scoops they can eat, or just enjoy a hot summer day together. Since Boston doesn't have many carnivals, this outdoor event almost serves as one with live bands performing, yummy food, free water, and CROWDS.


#Scooperbowl love.